Global Marketing

Learning the basics of Global Marketing Concepts and their applications worldwide, with a focus on non-native speakers' audiences. At the end of the course, students should be able: Introducing students to the institutions, vocabulary, and players in the world of international business. You need to be able to speak the language of international business to operate effectively. Providing you with the opportunity to begin to understand different cultures and the implication this has for marketers. Understanding different people and cultures will lead to a greater understanding of ourselves and the culture in which we live. Allowing you to gain experience in analyzing the marketing environment and marketing-related decisions for a firm entering non-domestic markets. You should know key sources for researching the cultural, economic, ethical, and political environments and anticipate the influence each will have on marketing strategies and decision-making.